top of page
WomenGoTech
Social media content and management | Advertising
Problem:
WomenGoTech aimed to gather as many women as possible who were ready to change their careers. Goal - 1,000 sign-ups to take part in the internal selection.
Result:
We've spent less budget than we originally planned, yet the results are better than last year.
260 selected participants. As much as last year, however, the eligibility of enrollments for the program was significantly higher, meaning the ad has reached the right audience.
921 user registrations.
Solution:
We created an advertising campaign on Facebook, Instagram, and news portals, paying a lot of attention to audience identification and segmentation. We took into account the areas of activity (data analytics, product ownership, project management, etc.), and worked hard with remarketing.
bottom of page