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Jaunimo Linija
A non-governmental organization providing emotional support to young people.
2024 Christmas campaign
Another (un)necessary gift
When creating the holiday donation campaign for Jaunimo Linija, we addressed the elephant in the room - not everyone enjoys the holiday season.
Goal
Instead of insignificant gifts, encourage meaningful conversations during the holidays by donating to an organization in the name of another person or company.
Implementation: A painfully familiar situation is revealed in a cartoon style and a meaningful alternative is proposed.
With the campaign "Another (Un)Necessary Gift", we aimed to draw the attention of the public and the business sector to the value of unnecessary gifts given during the holidays. Thus, the center of the campaign was a fake smile - a real reaction to insincere and unnecessary gifts.
What if you could give a real smile to someone who really needs it? Donating to Jaunimo Linija on behalf of another person or company means giving the gift of conversations that save lives.
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