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Mažeikiai district municipality
Social initiative "Pakartok"
Communication based in social media networks inviting Mažeikiai residents to contribute to "Circular Waste Management"
Challenge:
How to familiarize people with the principles of circular waste recycling and their importance, so that when a new generation waste recycling center is built in the city, people will actively use it?
Solution:
We created a close visual identity and communication that would demystify the concept of circular waste recycling through pragmatic advice. To achieve the goal, we used daily Instagram communication, an Instagram filter and a personalized video for residents of the Mažeikiai district.
Social media communication and visual indentity
Gamified Instagram filter
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