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Telia

Mobile communication, internet and television services

2023 Telia's Christmas campaign on social networks

Goal:

Develop and implement the idea of the Telia Christmas campaign in the space of social networks.

Only life is more interesting for everyone.

The Christmas campaign draws attention to visually impaired people. They're getting better at adapting to society with the help of technology, but they still need a little help. So Telia invites you to be each other's Christmas and help to see.

Actions:

  1. Carefully selected ambassadors are used to reinforce the message.

  2. Created different social network formats to make the content as engaging as the campaign itself.

  3. Clear and visual communication of Telia's main activities: "Be my eyes", "Audio library", "Elvis bus", dubbing of Telia Play films and PlaySound concert.

Ambassadors Content

Telia Actions: Voiceover for the look of Christmas trees

Telia actions: Elvis bus, takeaway audiobooks and books dubbed by Telia

Telia action communication in various formats

Telia actions: Be my Eyes volunteering

Telia Actions: Ambassador Stories

Connect parts of society

Telia actions: Christmas concert for everyone

Deepen understanding

Telia Actions: Dubbing Harry Potter Movies on Telia Play

Result achieved

As "Verslo žinios" writes, Telia's Christmas campaign successfully diverted people's attention from everyday affairs and directed them to important life topics, and the touched topic captured the hearts of many.

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