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Telia
Mobile communication, internet and television services
2023 Telia's Christmas campaign on social networks
Goal:
Develop and implement the idea of the Telia Christmas campaign in the space of social networks.
Only life is more interesting for everyone.
The Christmas campaign draws attention to visually impaired people. They're getting better at adapting to society with the help of technology, but they still need a little help. So Telia invites you to be each other's Christmas and help to see.
Actions:
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Carefully selected ambassadors are used to reinforce the message.
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Created different social network formats to make the content as engaging as the campaign itself.
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Clear and visual communication of Telia's main activities: "Be my eyes", "Audio library", "Elvis bus", dubbing of Telia Play films and PlaySound concert.
Ambassadors Content
Telia Actions: Voiceover for the look of Christmas trees
Telia actions: Elvis bus, takeaway audiobooks and books dubbed by Telia
Telia action communication in various formats
Telia actions: Be my Eyes volunteering
Telia Actions: Ambassador Stories
Connect parts of society
Telia actions: Christmas concert for everyone
Deepen understanding
Telia Actions: Dubbing Harry Potter Movies on Telia Play
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